In line with this year’s slogan, the opening exhibition of Budapest Design Week is primarily intended to offer an opportunity for small and medium-sized enterprises launched after the regime change to introduce themselves. The majority of the presented projects involve products already manufactured or easily suited for serial production with little further development; moreover, some exciting experimental concepts are also flashed to evoke thoughts in visitors.

The projects curated for the exhibition were inspired by the rich mineral resources, diverse flora, rivers and excellent mineral waters, as well as the mineral-rich soil that sustains industrial crop growth in the Carpathian Basin – this being the starting point (or the start line, if you like), which is available to anyone, and which is a unique and unmistakeable feature in Hungary. The exhibition presents artworks that, even if implicitly, direct attention to the values of natural resources, through their use of material and the symbolism of working it: putting sustainability into the focus, they wish to use the means of design to raise users’ awareness of the value of natural resources around us, as well as their own responsibility as designers and consumers in preserving and passing them on.

Expert: Andor Wesselényi-Garay
Curator: Hungarian Design Council / Budapest Design Week project team

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HUNGARIAN DESIGN AWARD 2017

Following a tradition, an award ceremony will be held also this year to present the best of last year in the Hungarian design scene. The grant that has represented the most prestigious recognition in the profession for almost 40 years, along with the annual award announced by the Minister of National Economy, primarily aims to call market actors’ attention to the competitive potential offered by the creative industry, and to present the outstanding achievements of national innovation to a broader audience. As the notion of design keeps changing and is gathers complexity, the event offers a comprehensive overview of the trends representing the present and projecting the future of the design scene. Similarly to the previous years, the panel awarded products that represent a high added design value, are innovative, competitive, and meet international expectations, in addition to becoming an indispensable part of our everyday environment.

DESIGN MANAGEMENT AWARD 2017

The strategic application of design today is proved to increase competitiveness and is regarded by market actors as a profitable investment. The Hungarian Design Council founded the Design Management Award as a means to recognise the organisations that set an example by using the inventory of design and design-minded thinking, which has become an integral part of their operations also at the level of decision-making processes. This recognition may motivate organisations and institutions by showcasing good practices, while offering an exciting glimpse into the secrets of corporate success to those interested. In addition to the four awarded companies, four other organisations that have received certificates of recognition are also presented at the exhibition.

Admission to the award ceremony: on presentation of an invitation.
Organised by the Hungarian Design Award

The term “Industry 4.0” refers to the currently unfolding fourth industrial revolution, which entails the full automation and intelligent control of the entire manufacturing process, i.e., the undoubtedly universal global phenomenon of living in an intersection between the physical and a virtual world. All of these increasingly closely rely on the new modules of global innovation. Supplier value chains, which previously tended to move along “fixed” tracks, take on additional dimensions, while R&D activities, which followed a unilaterally closed course of innovation, suddenly take a more open form, thus facilitating and urging the mechanisms of the sharing economy to inch their ways into the development of certain technological innovations. This takeover facilitates technological platform-based networks to emerge and grow vigorously, creating an advantageous opportunity for new innovative enterprises to enter the scene through successful marketing opportunities for their technical innovations. Having recognised this, the Ministry of National Economy, in cooperation with the National Technological Platform Industry 4.0 established by it, is working on a development strategy for the national economy, with a possibility of added emphasis on the creative industry.

What do all these imply for the creative industry?

Good examples and lessons learnt, points of  connection for the creative industry - topics to be analysed by experts at the closed workshop, and presented at the plenary session to be held in the afternoon. Outlining a number of pilot projects and good practices, the invited experts and the roundtable invitees explore the potential future strategies for the creative industry.

Organised by the Hungarian Design Council

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You have thought up a brilliant idea but lack funding? You have started off from your own resources, and want to proceed? Are you looking for a second-stage investor? Attend our event where you can meet investors and obtain capital for your startup project, or even for developing your brand that has been on the market for years. Our forum will provide answers to which fields startups need to develop in, why focusing is a crucial, what potentials foreign market validation holds, and you may also learn the way to succeed through examples of successful investments. At the end of the day, you will be provided an opportunity to consult investors, business angels and consultants in person, subject to prior registration.

The event is organised by Digitális Jólét Nonprofit Kft. in cooperation with Hungarian Private Equity and Venture Capital Association.

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Born in Cyprus, Michael Anastassiades originally graduated as a civil engineer, and founded his own studio in 1994, which created the interior decoration brand under his name in 2007. The works of Anastassiades balance on the border of industrial design and sculpture, often incorporating the surrounding space into the work of art itself. His geometric lamps, mirrors and accessories seem afloat in the space owing to the conscious use of light and shadow, shiny and matte materials, as well as reflective surfaces, and look more like works of plastic art rather than functional objects of use. Due to his individual approach, his uncompromising attitude in terms of quality, and his delicate minimalism, Anastassiades today works with architects like David Chipperfield or John Pawson, and cooperates with brands like Flos or Herman Miller. His works are on permanent display in the Museum of Modern Art, V&A, MAK Vienna and a number of other museums.

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Marcel Wanders’, the Dutch star designer’s work is admired all around the world. His style is characterized by uniqueness, fearless creativity and rethinking of classic forms. In his lecture, he will discuss the values of luxury design and guests can also get an insight into his first project in Budapest.

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Danish Johannes Torpe is an unconventional designer in every way imaginable. For more than twenty years the self-thaught designer has helped clients worldwide build and strengthen their brands through interior, industrial and graphic design. Being described as an uncompromising conceptualist, his passion lies within designing the ultimate spatial experience. Drawing on his vast experience Torpe will be presenting different cases from his multi-disciplinary practice, showing how creative thinking is not limited to a single craft or educational background and that it sometimes can jump sideways.

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Why have companies attached increased importance to design thinking lately? What role could a designer play in the development of business solutions? What is service design, and in what fields can it be applied? The conference offers presentations and case studies to reveal the notion, theoretical background and areas of practical application of service design.

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Brody Studios opens its doors again to welcome special guests from the fields of art, design, architecture, music, film etc. for a round table talk hosted by William Clothier, co-founder of the Brody House Group. Join them for a night of contemporary Hungarian design and combine the experience with fabulous drinks and yummy burgers. Stay for the rest of the night and dance your shoes off at Design Week Budapest official party.

Guests: Dj Slow ft Fedora x Bence Becsy

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The programs of the Budapest Enterprise Agency focus on the stratups and enterprise development.

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Awardee of the Noémi Ferenczy prize and the industrial design award on multiple occasions, Tibor Szentpéteri is one of the most significant Hungarian industrial designers on the international scene. He is seventy five years old, and has spent five decades in his field. The book presenting his works will be published to mark this double anniversary, containing nearly two hundred photos and design drawings, as well as a rich selection of his writings.

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The awards of E2O Competition of Ergonomics Ideas 2017 will be conferred in Sopron and Budapest as part of Budapest Design Week. The competition launched by the Hungarian Ergonomics Society annually recognises students’ product concepts that make our everyday lives easier, more convenient, safer and more efficient, while also helping preserve our health. The event is open to the public.