Spotlight on Hungarian Brands – Lecture

This programme features presentations by young designers who graduated from the Product Design Institute at Óbuda University’s Rejtő Sándor Faculty of Light Industry and Environmental Engineering, and who are now active members of recognised Hungarian brands’ creative teams. They will share the history, values, and design philosophies of the brands they represent, detailing their professional roles, involvement in development processes, and past design work. Practical case studies will explore challenges in prototype development, mass production, and sustainable material use, while also addressing industrial collaborations, trends, and technological innovations. The programme offers attendees a direct insight into the operation of the Hungarian design industry, the realities of launching a career, and the process of portfolio building. The presentations will conclude with a roundtable discussion, providing a platform for direct exchange of ideas.

About the Organiser:
The BSc and MSc programmes at Óbuda University’s Product Design Institute sit at the intersection of technical and creative industries. The programme aims to train highly skilled industrial product and design engineers who, equipped with up-to-date technological knowledge and strong practical competencies, are capable of overseeing and managing the entire product development process – from the initial concept through to mass production and market launch. Students acquire design foundations with a multidisciplinary approach, preparing them to respond to the fast-changing global industry, solve complex problems, or pursue doctoral-level research. The programme aims to develop flexible and creative professionals who create lasting value over the long term.

Website:

www.tti.rkk.uni-obuda.hu